What I do — It’s not magic. It’s method.

What I do — It’s not magic. It’s method.

Design and human behavior share the same language: rhythm, balance, intent. I work where intuition meets analysis, crafting systems that feel inevitable because they’re deeply understood. High-end, to me, is empathy shaped with intelligence.

  1. Vision & Product Strategy

I help founders and teams turn vision into structure. Strategy comes first — understanding markets, defining purpose, and translating ambition into a clear product direction. From early concept to market clarity, I craft roadmaps that combine design intuition with behavioral logic.


  • Product strategy & roadmapping — building from 0→1 or refining from 1→100

  • MVP & go-to-market design — lean, scalable launches built to perform

  • Product repositioning — rethinking what already exists to unlock growth

  1. Behavioral UX design

Design begins with behavior. I shape digital experiences that move as people think — intuitive, grounded in cognitive science, and designed to remove friction before it’s felt. Every flow, state and micro-interaction is deliberate — simplicity earned through understanding.


  • Journey-based UX modeling

  • Cognitive load reduction & decision flow design

  • Behavior-driven microinteractions

  1. Behavioral UX design

Design begins with behavior. I shape digital experiences that move as people think — intuitive, grounded in cognitive science, and designed to remove friction before it’s felt. Every flow, state and micro-interaction is deliberate — simplicity earned through understanding.


  • Journey-based UX modeling

  • Cognitive load reduction & decision flow design

  • Behavior-driven microinteractions

  1. High-End Interface Systems

Elegance is structure. I build modular UI frameworks that scale across platforms while preserving identity and emotion. Form, color and motion are treated as a living system — precise, cohesive, unmistakably human.


  • Component-driven UI design systems

  • Accessibility and performance optimization

  • Brand-integrated interface design

  1. High-End Interface Systems

Elegance is structure. I build modular UI frameworks that scale across platforms while preserving identity and emotion. Form, color and motion are treated as a living system — precise, cohesive, unmistakably human.


  • Component-driven UI design systems

  • Accessibility and performance optimization

  • Brand-integrated interface design

  1. Data-Driven Iteration & Optimization

Real design evolves. I combine analytics, testing and behavioral telemetry to refine products after launch — tuning every detail to sustain engagement and loyalty. Precision is found in iteration; excellence is measured in data.


  • Behavior analytics & retention mapping

  • Rapid testing & feedback loops

  • Performance-tuned UI adjustments

  1. Data-Driven Iteration & Optimization

Real design evolves. I combine analytics, testing and behavioral telemetry to refine products after launch — tuning every detail to sustain engagement and loyalty. Precision is found in iteration; excellence is measured in data.


  • Behavior analytics & retention mapping

  • Rapid testing & feedback loops

  • Performance-tuned UI adjustments

  1. Investment & Advisory Partnerships

Beyond execution, I provide angel investing, strategic leadership, and hands-on expertise to help product teams and businesses move forward.


  • Strategic Investing & Advisory

  • Design Leadership & Mentorship

  • Design Strategy Consulting

  1. Investment & Advisory Partnerships

Beyond execution, I provide angel investing, strategic leadership, and hands-on expertise to help product teams and businesses move forward.


  • Strategic Investing & Advisory

  • Design Leadership & Mentorship

  • Design Strategy Consulting

My work isn’t public by default — it’s shared in context, with people who value craft. If you’re exploring collaboration, I’ll gladly walk you through selected cases. Every project starts with intent, not impulse.

My work isn’t public by default — it’s shared in context, with people who value craft. If you’re exploring collaboration, I’ll gladly walk you through selected cases. Every project starts with intent, not impulse.

Haarlem, The Netherlands

John Davies, member of the Lelie & Davies Holding.

© 2025 All rights reserved.

Haarlem, The Netherlands

John Davies, member of the Lelie & Davies Holding.

© 2025 All rights reserved.

Haarlem, The Netherlands

John Davies, member of the Lelie & Davies Holding.

© 2025 All rights reserved.