As a teenager I conceived and built my first internet ventures. It did not take long to understand that offering services online turns the entire world into a potential customer base.

My first profits were not saved but reinvested. Every cent went into new ideas and unexplored opportunities.

By my early twenties I had co-founded a video streaming service with Hugo Feenstra, Jeroen arnoldus and Tristan Suerink that became my first success. From that point onward I built, scaled, and sold several companies and also experienced ventures that did not succeed.

This combination of progress and failure shaped a pragmatic view of what is effective in business operations, software, and design.

In 2014 I brought my ventures together under one family enterprise. Through our holding company, Lelie & Davies Beheer B.V., we now manage a diverse portfolio that extends across multiple sectors.

What started as informal conversations with other entrepreneurs developed into something larger. I observed a recurring pattern: organisations invested heavily in digital products that appeared promising but fell short because the underlying experience lacked coherence.

I began to intervene by restructuring, clarifying flows, and removing unnecessary elements. What started as assistance evolved into a consultative practice and interim partnership with one clear objective: creating digital experiences that function reliably and present themselves with clarity and elegance.