As a teenager, I conceived and built my first internet ventures. It didn’t take long for me to realize that when you offer services online, the entire world becomes your potential customer.

With my first profits, I chose not just to save, but to grow—reinvesting every cent into new ideas and untapped opportunities.

By my early twenties, I co-founded a video streaming service that would become my first major success—the rest, as they say, is history. Since then, I’ve built, scaled, and sold multiple companies, while also witnessing some ventures fail.

It’s precisely this blend of triumphs and setbacks that has given me a sharp, pragmatic perspective on what works and what doesn’t—particularly in business operations, software, and design.

In 2014, I consolidated my ventures under a single family business. Through our holding company, Lelie & Davies Beheer B.V., we manage a diverse portfolio spanning multiple industries.

What started as casual conversations with fellow entrepreneurs soon became something bigger. I kept encountering the same struggles—businesses pouring resources into digital products that, despite their potential, failed due to poor UX design. I started helping where I could, refining interfaces, optimizing user flows, and eliminating friction. Before I knew it, this had evolved into a consultative and interim role, where I work closely with companies to craft digital experiences that simply work.

Above all, I hope to share knowledge and insights that might otherwise remain out of reach for others.

— John Davies